When you thought of bookies, you envisioned a pencil pusher at the back of a bar with a bunch of paperwork and betting slips, writing down every wager and holding their cash in a vault.
It was a little bit sketchy and certainly not very reliable. It needed to be more practical if you really wanted to become a professional and expand.
That’s why the online gambling boom was such a revolution for bookmaking. The only issue is tech gurus who knew how to build a website took over the market. But now, with Pay Per Head services, individual bookies can have their own state-of-the-art software to ensure they can compete with the big boys.
What is a Pay Per Head Service?
A Pay Per Head service is software intended for bookmakers. It allows them to offer thousands of wagers, better player tracking, and a series of other tools for transactions to ensure your business runs smoothly.
A classic bookmaker has to perform all the oddsmaking, line movements, betting servers, and payouts manually, leaving them subject to human error. These errors can result in thousands of dollars of damage.
Pay per head service allows you to use third-party software to take care of all the complex parts of bookmaking. You simply need to pay the pay-per-head site you choose a fee for each player or “head” you bring aboard. Hence the name “pay per head.”
How to Choose a Pay Per Head Service
Now that you know what a pay per head service is, you need to choose the best one for your desktop and mobile betting service.
PPH services provide the bookmaker with a pre-designed website, betting control software, and customer service. With so many PPH providers available, who can determine which one is right for you?
When selecting a PPH provider, one of the essential aspects is price. Looking for a provider with rates that fit your budget is a good start.
Be sure to shop around to ensure you get the best deal. Some providers charge a flat rate per player, others a percentage of the handle (the total amount wagered by their players). Both pricing structures have advantages and disadvantages, so before choosing one or the other, evaluate them carefully.
Another key aspect to consider is the software platform. The software platform is what your players will use to bet. The platform needs to be intuitive to use and provide a wide variety of betting options. Before making a decision, spend some time exploring the platform.
A good system is to establish an account with each provider and place a few test bets. This way, you can get a good idea of whether a platform is appropriate for you and your gamblers.
When something goes wrong with your betting site, you will need your PPH provider to give you immediate and uncomplicated assistance.
For this reason, it is essential to opt for a provider that has optimal customer service. Before deciding, we recommend you check out the online testimonials of the respective providers.
How to Sign up for A Pay Per Head Service
To sign up, let’s use the pay per head site BossAction.com as an example.
You should first email or contact them by calling 1-800-339-4108, and they will be happy to review their pricing system with you. Once you sign up, they will designate a certain set of account numbers that will be at the discretion of your customers. When you have your players setup, you can set their limits and have them place their bets within 24 hours of their first deposit.
Some of the deposit methods they can use are Bitcoin, Ethereum, credit cards, Skrill, and Moneybookers. If you need additional guidance, then contact their customer service at 1-800-339-4108 or write to firstname.lastname@example.org.
BossAction services start at $10.99 per head. Their pay per head service provides over 900 events per month, an online casino, a live casino, customizable dashboards, personalized account consultants, and more.
Adding and Tracking Players
Keeping track of your players is key to your bookmaking future. Therefore you need proper reports and stats to ensure you know exactly what’s going on with their account. Following up with your clients will also make your company stand out for the attention you provide.
Once your players have set up their accounts. Log in to your pay per head service, and you should see a slew of report options to ensure you know exactly what’s happening. You can track what wagers they’ve placed, how much your players are up or down, how much profit you’ve made yourself, or even what casino games they play the most.
Understand Your Deposits and Withdrawals
To ensure money is rolling in and you’re paying your fees, you must decide which deposit method is most convenient – cryptocurrencies, credit or debit cards, e-checks, or MoneyGram. Your players will have the ability to add funds to their accounts in a variety of ways.
The great advantage of paying with cryptocurrency (Bitcoin, Ethereum, Ripple, Stellar, or BTC cash) is that payments with this currency are entirely anonymous. In addition, no third party is involved since the transactions are recorded at the address of each party. Neither the sender nor the receiver needs to know each other, and no bank interferes.