If you’re looking to grow your pay per head offering past your standard stable of players, you need to find ways to advertise your product. While word of mouth is always a great way to use good service to acquire good players. We believe the way to do it in 2022 and beyond is to use social media to garner more attention than the competition.

Online gaming in North America used to be a taboo subject for players. But in the last few years it has become more mainstream and therefore, there is no issue in putting your business out there for all to see.

Here are the social media platforms you should use to promote your business and how you should use them.


Whether Elon Musk is improving or destroying Twitter, the platform is more popular than ever. Twitter has a wide berth in talking about online betting, so we suggest using the platform to get into as many betting conversations as possible and offering links to your products. Offering a bonus or two wouldn’t hurt, either. If there are big conversations about certain sports or teams, piggyback that hashtag to advertise odds on the event as well. Essentially, communicate the odds you have available, as clients are always keen on betting on the games they’re watching.


Having some visuals to display your product is key to growing your bookie business. All it takes is a couple of Instagram images on your profile to garner some interest. Also, we’re sure you’ll start to grow a network of players who are also advertising gaming services. Give them a follow back, and you’d be surprised how it grows your overall player base. There is also a “secret” way to boost your followers if you’re willing to pay for it, but you didn’t hear that from us.

Tik Tok

You don’t just have to dance to be successful on Tik Tok. You can use highlights from games on the platform and use those moments to advertise odds and your product. Be careful about mentioning betting specifically, however, as some rules don’t allow sharing too much betting information. Stick to sports highlights with odds and logos attached, and you’d be surprised on the circulation your product will have.


If you notice, a lot of pay per head sites use Youtube to advertise their platform, so why not you? We suggest using Youtube videos to either talk about your product or do gaming reviews and then advertise your product at the end. You can also offer walkthroughs on how to use your site and service. It could also double as a helpful FAQ for your players. Be sure to use Youtube Shorts as well, Youtube is trying to compete with Tik Tok when it comes to short videos, so their algorithm is definitely pushing those videos out there. As long as they’re in a vertical format and no longer than 60 seconds, your video will automatically upload as a short. If you create a solid Youtube video, remember it doesn’t only have to live on Youtube. Use it on the other social media channels as well.


While Facebook is now considered an ancient platform, it’s still useful. Spread your product amongst friends and create a page that can spread to the masses, and you’d be surprised in how much attention it gets. Setting up your very own product page takes about an hour. Everyone still has Facebook. It’s a platform worth using.


All the wildest conversations go down on Reddit. Reddit is a network of communities where people can dive into their interests, hobbies, and passions. There’s a community for whatever you’re interested in. Therefore, there’s a community of bettors looking for new sportsbooks or casino offerings. These are great places to discover what players are looking for and advertise your product. We guarantee there will be someone in a Reddit forum sick and tired of their sportsbook. That’s where you come in and offer an alternative.


Pay per head services shouldn’t only be about bringing on the guys you found offline. Use the internet to your advantage if you really want to grow your clientele.